Volcano’s logo comes from VULCAN, which is the ancestor of craft in the tale of Greece. Volcano Company applies “Volcano” as logo because: 1. In order to emphasis products characteristic of Volcano company; 2. In order to express the ambition of Volcano company; 3. The shape of the volcano is a very stable triangle, and it implies stable base and sharp go-aheadism. The logo is a capital “V” centered by a silver white circle. The “V” is the first character  from “Volcano”, vertical line in the middle which can be understood as welding seam or  cutting seam, and the sliver white circle means the products belongs to mechanical, BMW blue base of the logo expresses the technological direction.        The standard colors are silver white, BMW blue and red, and they are all embodied in   logo and characters. All the characters of “Volcano” can be understood as: Victory, Opportunity, Lead, Comity, Ardour, Novelty and Objectivity.